TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Opresnik,Marc O.
TI  - Principles of marketing
SN  - 9781292220178
U1  - 658.8 23
PY  - 2018///]
CY  - Harlow
PB  - Pearson Higher Education
KW  - Marketing
KW  - NGU-sh
N1  - Includes glossary; Includes bibliographical references and index
ER  -