Business communication today /
- Twelfth edition. Global edition.
- 679 page : illustrations (chiefly color) ; 29 cm
Includes bibliographical references and indexes.
Achieving success through effective business communication -- Mastering team skills and interpersonal communication -- Communicating in a world of diversity -- Planning business messages -- Writing business messages -- Completing business messages -- Electronic media -- Visual media -- Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- Finding, evaluating, and processing information -- Planning reports and proposals -- Writing and completing reports and proposals -- Developing oral and online presentations -- Enhancing presentations with slides and other visuals -- Building careers and writing résumés -- Applying and interviewing for employment.
1292008911 9781292008912
Business communication--United States--Case studies. Communication in organizations--United States--Case studies.