Bovée, Courtland L.,

Business communication today / - Twelfth edition. Global edition. - 679 page : illustrations (chiefly color) ; 29 cm

Includes bibliographical references and indexes.

Achieving success through effective business communication -- Mastering team skills and interpersonal communication -- Communicating in a world of diversity -- Planning business messages -- Writing business messages -- Completing business messages -- Electronic media -- Visual media -- Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- Finding, evaluating, and processing information -- Planning reports and proposals -- Writing and completing reports and proposals -- Developing oral and online presentations -- Enhancing presentations with slides and other visuals -- Building careers and writing résumés -- Applying and interviewing for employment.

1292008911 9781292008912


Business communication--United States--Case studies.
Communication in organizations--United States--Case studies.

658.45 / BOB