TY  - BOOK
AU  - Hult,G.Tomas M.
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing
SN  - 9780538480567
U1  - 658.8 23
PY  - 2012///
CY  - [Canberra]
PB  - South-Western Cengage Learning
KW  - Marketing
KW  - NGU-sh
N1  - Includes glossary; Includes bibliographical references and indexes
ER  -