Blythe, Jim, <br/><br/>
Marketing communications / 

 - xi, 252 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273639602 0273639609 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / BLM