Business essentials /
- Tenth edition. Global edition.
- 700 page : illustrations (chiefly color) ; 29 cm
Includes glossary.
Includes bibliographical references and index.
The contemporary business world -- The u.s. business environment -- Understanding business ethics and social responsibility -- Entrepreneurship, new ventures, and business ownership -- Understanding the global context of business -- Managing the business -- Managing the business -- Organizing the business -- Operations management and quality -- People in organizations -- Employee behavior and motivation -- Leadership and decision making -- Human resource management and labor relations -- Principles of marketing: building relationships with customers for competitive -- Advantage -- Marketing processes and consumer behavior -- Developing and pricing products -- Distributing and promoting products -- Managing information for better business decisions -- Information technology (it) for business -- The role of accountants and accounting information -- The financial system and issues in financial management -- Understanding monday and the role of banking -- Managing business finances.
9781292016900 1292016906
Industrial management--United States. Business enterprises--United States.