TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9780131257337
U1  - 658.83 23
PY  - 1996///]
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - Marketing research
KW  - NGU-sh
N1  - Includes bibliographical references and indexes
ER  -