Perreault, William D.,  Jr., <br/><br/>
Essentials of marketing :  a global managerial approach / 

 - Eighth edition. International edition. 
 - 1 volume (various pagings) :  illustrations ;  25 cm. +  1 DVD-ROM 
 - Irwin McGraw-Hill Series in Marketing .
<br/><br/> Includes glossary. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780071169769 0071169768  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / PEE