Johansson, Johny K., <br/><br/>
Global marketing :  foreign entry, local marketing &  global management / 
 Global marketing :  foreign entry, local marketing and global management / 

 - Second edition. International edition. 
 - xx, 604 pages :  illustrations ;  28 cm. 
 - Irwin / McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780071169615 00711691X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--management.
<br/><br/><label>Dewey Class. No.: </label>658.848  / JOM