TY - BOOK AU - Williams,Kevan TI - Brilliant business plan: what to know and do to make the perfect plan SN - 9780273742524 U1 - 658.4012 23 PY - 2011/// CY - Harlow, England PB - Pearson Education Limited KW - Business planning KW - NGU-sh KW - Proposal writing in business N1 - Index : p. 219-223; An introduction to writing your business plan -- Getting started -- Competition : show how you'll beat them -- Harnesing the power of marketing -- Making money : the most popular part of the plan! -- Funding your business -- The people side of your plan -- Protecting your ideas -- How to reduce your plan to two pages : the executive summary -- Presenting your business plan -- Your business plan in action ER -