Brilliant business plan : what to know and do to make the perfect plan /
- 223 pages ; 23 cm
Index : p. 219-223.
An introduction to writing your business plan -- Getting started -- Competition : show how you'll beat them -- Harnesing the power of marketing -- Making money : the most popular part of the plan! -- Funding your business -- The people side of your plan -- Protecting your ideas -- How to reduce your plan to two pages : the executive summary -- Presenting your business plan -- Your business plan in action.