Berkowitz, Eric N., <br/><br/>
Marketing / 

 - Sixth edition. International edition. 
 - xxxii, 736 pages :  illustrations (chiefly color) ;  28 cm. +  1 CD-ROM (4 3/4 in.) 
 - Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071168304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEM