TY  - BOOK
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
AU  - Stanton,William J.
TI  - Marketing
T2  - McGraw-Hill series in marketing
SN  - 9780071147354
U1  - 658.8 23
PY  - 1997///]
CY  - Boston, Massachusetts
PB  - Irwin / McGraw-Hill
KW  - Marketing
KW  - NGU-sh
N1  - Includes glossary; Includes bibliographical references and indexes
ER  -