TY  - BOOK
AU  - Lee,Nancy
AU  - Kotler,Philip
TI  - Social marketing: changing behaviors for good 
SN  - 9781452292144
U1  - 658.8 23
PY  - 2016///]
CY  - Los Angeles, California
PB  - SAGE
KW  - Social marketing
KW  - NGU-sh
KW  - Behavior modification
N1  - Includes bibliographical references and index
ER  -