Müller, Jens,  1982-, <br/><br/>
Logo modernism / 

 - 432 pages :  illustrations ;  38 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Logo / Jens Müller -- Viva modernism! / R. Roger Remington -- Geometric - Angular -- Arrow -- Basic forms -- Daiei -- Cross -- Dots -- Figurative -- Mexico '68 -- Skewed -- Fiat -- Round -- Square -- Triangle -- Effect -- Cut-off -- Claude Neon -- Claude Neon -- Split -- Duplication -- Grid -- Reflection -- Outline -- Positive/negative -- De Ploeg -- Rotation -- Three-dimensional -- White on black -- Typographic -- Atlas Film -- Opened-up letters -- London Electricity Board -- Two letters -- Three letters -- Deutscher Taschenbuch Verlag -- Words -- Profiles -- Adrian Frutiger -- Paul Ibou -- Yusaku Kamekura -- Stefan Kanchev -- Burton Kramer -- Paul Rand -- Karol Śliwka -- Anton Stankowski. 
<br/><br/> Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity. 
<br/><br/><br/>Text in English, French, and German. 
<br/><br/><label>ISBN: </label>9783836545303 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Logotypes (Printing).<br/>Logos (Symbols).<br/>Commercial art.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>741.6  / MÜL