TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9781260570991
U1  - 659.1 23
PY  - 2021///]
CY  - New York
PB  - McGraw-Hill Education
KW  - Advertising
KW  - NGU-sh
KW  - Communication in marketing
KW  - Sales promotion
N1  - Includes glossary; Includes bibliographical references and indexes
ER  -