Belch, George E. 1951-,
Advertising and promotion : an integrated marketing communications perspective /
- Twelfth edition. International student edition.
- 1 volume (various paging) : illustrations ; 27 cm
Includes glossary.
Includes bibliographical references and indexes.
9781260570991 1260570991
Advertising.
Communication in marketing.
Sales promotion.
659.1 / BEA