Cravens, David W., <br/><br/>
Strategic marketing / 

 - Tenth edition. International edition. 
 - xviii, 653 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780071326230 0071326235 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--decision making.<br/>Marketing--management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRS