TY - BOOK AU - Schallmo,Daniel R.A AU - Williams,Christopher A TI - Digital transformation now !: guiding the successful digitalization of your business model T2 - SpringerBriefs in Business, SN - 9783319728438 U1 - 658.4092 23 PY - 2018///] CY - Cham, Switzerland PB - Springer International Publishing KW - Business KW - data processing KW - NGU-sh KW - Industrial management KW - Leadership KW - Information technology N1 - Includes bibliographical references; Introduction,- History of Digital Transformation -- Digital Transformation of Business Models -- Selected Examples Demonstrating the Digital Transformation of Business Models -- Existing Approaches -- Roadmap for the Digital Transformation of Business Models -- Summary N2 - Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today's economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Implementation, each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise, tried-and-trusted guide to the digital transformation of business models ER -