Pride, William M., <br/><br/>
Marketing  / 

 - Fifteenth edition. International edition. 
 - 1 volume (various pagings) :  illustrations ;  29 cm 
<br/><br/> Includes glossary. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>This book includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing. 
<br/><br/><label>ISBN: </label>9780324834260 0324834268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRM