TY  - BOOK
AU  - Fitzpatrick,Rob
TI  - The mom test: how to talk to customers & learn if your business is a good idea when everyone is lying to you 
SN  - 9781492180746
U1  - 658.11 23
PY  - 2013///]
CY  - [Middletown, Delaware]
PB  - The Author, Amazon
KW  - New business enterprises
KW  - NGU-sh
N1  - The Mom test -- Avoiding bad data -- Asking important questions -- Keeping it casual -- Commitment and enhancement -- Finding conversations -- Choosing your customers -- Running the process -- Conclusion and cheatsheet
ER  -