Gill, John, 1930-,

Research methods for managers / - Third edition. - xiii, 233 pages : illustrations ; 25 cm

Third edition 2003, reprinted 2005. Includes glossary.

Includes bibliographical references and index.

Introduction -- Starting Management Research -- The Role of Theory in Research Methods -- Experimental Research Design -- Quasi-Experiments and Action Research -- Survey Research Design -- Ethnography: Its Origins and Practice -- Issues in Ethnographic Research -- Making Methodological Choices: The Philosophical Basis -- Conclusion: Resolving the Dilemmas in Choosing a Research Strategy -- References -- Glossary -- Index.

9780761940029 0761940022


Management--research--methodology.
Industrial management

658.57 / GIR