TY  - BOOK
AU  - Kapferer,Jean-Noël
TI  - The new strategic brand management: advanced insights and strategic thinking 
SN  - 9780749465155 
U1  - 658.8343 23
PY  - 2015///
CY  - London, England
PB  - Kogan Page
KW  - Advertising
KW  - brand name products
KW  - NGU-sh
N1  - Fifth edition published 2012, Reprinted 2015; Includes bibliographical references and index
ER  -