Entrepreneurship : the practice and mindset /

Revised edition of the authors' Entrepreneurship, [2018].

Includes bibliographical references and indexes.

Practicing entrepreneurship -- Activating an entrepreneurial mindset -- Creating and recognizing new opportunities -- Using design thinking -- Building business models -- Developing your customers -- Testing and experimenting with new ideas -- Developing networks and building teams -- Creating revenue models -- Planning for entrepreneurs -- Anticipating failure -- Bootstrapping and crowdfunding for resources -- Financing startups -- Financial statements and projections for startups -- Navigating legal and IP issues -- Engaging customers through marketing -- The pitch deck -- Supporting social entrepreneurship.

"From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text. Entrepreneurship: The Practice and Mindset 2e catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey"-- Provided by publisher.