Principles of marketing /

By: Kotler, Philip [author.]Contributor(s): Armstrong, Gary, (Gary M.) [author. ] | Opresnik, Marc O. (Marc Oliver), 1969- [author.]Material type: TextTextPublisher: Harlow : Pearson Higher Education, [2018]Copyright date: ©2018Edition: Seventeen edition; Global editionDescription: 707 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292220178; 1292220171Subject(s): MarketingDDC classification: 658.8
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Book Non-borrowing Book Non-borrowing Library B

It is located on the 2nd floor of Building B and serves the schools of Business, Economics, and Political science.

Economics and Politics 658.8 KOP (Browse shelf (Opens below)) Not For Loan 1000894
Book Book Library B

It is located on the 2nd floor of Building B and serves the schools of Business, Economics, and Political science.

Economics and Politics 658.8 KOP (Browse shelf (Opens below)) Available 1000898
Book Book Library B

It is located on the 2nd floor of Building B and serves the schools of Business, Economics, and Political science.

Economics and Politics 658.8 KOP (Browse shelf (Opens below)) Available 1000897
Book Book Library B

It is located on the 2nd floor of Building B and serves the schools of Business, Economics, and Political science.

Economics and Politics 658.8 KOP (Browse shelf (Opens below)) Available 1000896
Book Book Library B

It is located on the 2nd floor of Building B and serves the schools of Business, Economics, and Political science.

Economics and Politics 658.8 KOP (Browse shelf (Opens below)) Available 1000895
Book Book Library B

It is located on the 2nd floor of Building B and serves the schools of Business, Economics, and Political science.

Economics and Politics 658.8 KOP (Browse shelf (Opens below)) Available 1000912
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Includes glossary.

Includes bibliographical references and index.

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