Principles of pharmaceutical marketing /Material type: TextPublisher: New Delhi, India : CBS Publishers & Distributors, 2004Edition: Third edition; First Indian reprint; Reprinted editionDescription: xiv, 529 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 8123908180; 0866569359Subject(s): Pharmaceutical industryDDC classification: 338.476151
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It is located on the ground floor of Building A and serves the schools of Medicine, Pharmacy, and Dentistry.
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First Indian reprint 2002, reprint 2004.
Includes bibliographical references and index.