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Marketing : real people, real choices /

By: Contributor(s): Material type: TextTextPublisher: Upper Saddle River, New Jersey : Pearson Education, [2012]Copyright date: ©2012Edition: Seventh edition; International editionDescription: 594 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780132494021
  • 0132494027
Subject(s): DDC classification:
  • 658.8 SOM 23
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Includes glossary.

Includes bibliographical references and index.

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