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Where to play : 3 steps for discovering your most valuable market opportunities /

By: Contributor(s): Material type: TextTextPublisher: Harlow, England : Pearson Education Limited / FT [Financial Times] Publishing, 2017Description: ix, 223 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292178929
Other title:
  • Where to play : three steps for discovering your most valuable market opportunities
Subject(s): DDC classification:
  • 658.4012 GRW 23
Contents:
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Non-borrowing Book Non-borrowing Library D Engineering - CCAS 658.4012 GRW (Browse shelf(Opens below)) Not For Loan 1004678
Book Book Library D Engineering - CCAS 658.4012 GRW (Browse shelf(Opens below)) Available 1004679
Book Book Library D Engineering - CCAS 658.4012 GRW (Browse shelf(Opens below)) Available 1004680
Total holds: 0

Includes index.

Overview -- Are you running in the right direction? -- The market opportunity navigator in a nutshell -- The market opportunity navigator: three steps for discovering your most valuable market opportunities -- Market opportunity set -- Attractiveness map -- Agile focus dartboard -- Implications and additional benefits -- Implications of the agile focus strategy -- Ongoing use of the navigator -- Using the market opportunity navigator with other business tools -- Beyond start-ups -- Established firms -- Investors -- Technology transfer offices -- Educators and accelerators -- Epilogue: the navigator’s navigator -- Worksheets -- Thank you note -- Index.

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