Includes bibliographical references and index.

1. Our Perception is Biased -- 2. Our Vision is Optimized to See Structure -- 3. We Seek and Use Visual Structure -- 4. Our Color Vision is Limited -- 5. Our Peripheral Vision is Poor -- 6. Reading is Unnatural -- 7. Our Attention is Limited; Our Memory is Imperfect -- 8. Limits on Attention Shape Our Thought and Action -- 9. Recognition is Easy; Recall is Hard -- 10. Learning from Experience and Performing Learned Actions are Easy; Problem Solving and Calculation are Hard -- 11. Many Factors Affect Learning -- 12. Human Decision-Making is Rarely Rational -- 13. Our Hand-Eye Coordination Follows Laws -- 14. We Have Time Requirements.