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Cracking creativity : the secrets of creative genius /

By: Material type: TextTextPublisher: Berkeley, California : Ten Speed Press, [2001]Copyright date: ©2001Edition: First editionDescription: ix, 309 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781580083119
Subject(s): DDC classification:
  • 153.35 MIC 23
Contents:
Summary: Ideas! What is creativity? Why do some people seem to have so much of it? What's their secret? Can their methods be learned? This is the book that answers those questions and more, bringing life-changing creative techniques into everyone's reach. Internationally renowned creativity expert Michael Michalko (author of the popular Thinkertoys) has researched and analyzed over a hundred of history's greatest thinkers—from Leonardo da Vinci to Walt Disney, Pablo Picasso to Thomas Edison, Charles Darwin to Martha Graham. In this book, he explains their idea-generating process in simple, easy-to-follow steps that absolutely anyone can use to become more creative. Each chapter examines a different creative-thinking strategy, showing how it has worked for creative geniuses and providing exercises that allow you to put it to work in your business or personal life. Reorganizing your thinking around these idea-generating strategies will revolutionize the way you see things and open up a world of innovative solutions to challenges you face every day. Each creative-thinking strategy includes specific, practical techniques, with precise instructions on how to apply them to the business world and beyond. Anecdotes and examples from world-famous geniuses and ordinary folks alike enliven the text, and intriguing exercises yield surprising insights. Whatever your profession, this book will literally change the way you think. -- provided by publisher.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Non-borrowing Book Non-borrowing Library D Engineering - Architectural 153.35 MIC (Browse shelf(Opens below)) Not For Loan 1004233
Book Book Library D Engineering - Architectural 153.35 MIC (Browse shelf(Opens below)) Checked out 02/11/2024 1004234
Total holds: 0

Includes bibliographical references and index.

Acknowledgments -- Introduction -- Part I: Seeing What No One Else Is Seeing -- Strategy One: Knowing How to See -- Strategy Two: Making Your Thought Visible -- Part II: Thinking What No One Else Is Thinking -- Strategy Three: Thinking Fluently -- Strategy Four: Making Novel Combinations -- Strategy Six: Looking at the Other Side -- Strategy Seven: Looking in Other Worlds -- Strategy Five: Connecting the Unconnected -- Strategy Eight: Finding What You're Not Looking For -- Strategy Nine: Awakening the Collaborative Spirit -- Afterword -- Bibliography.

Ideas! What is creativity? Why do some people seem to have so much of it? What's their secret? Can their methods be learned? This is the book that answers those questions and more, bringing life-changing creative techniques into everyone's reach. Internationally renowned creativity expert Michael Michalko (author of the popular Thinkertoys) has researched and analyzed over a hundred of history's greatest thinkers—from Leonardo da Vinci to Walt Disney, Pablo Picasso to Thomas Edison, Charles Darwin to Martha Graham. In this book, he explains their idea-generating process in simple, easy-to-follow steps that absolutely anyone can use to become more creative. Each chapter examines a different creative-thinking strategy, showing how it has worked for creative geniuses and providing exercises that allow you to put it to work in your business or personal life. Reorganizing your thinking around these idea-generating strategies will revolutionize the way you see things and open up a world of innovative solutions to challenges you face every day.
Each creative-thinking strategy includes specific, practical techniques, with precise instructions on how to apply them to the business world and beyond. Anecdotes and examples from world-famous geniuses and ordinary folks alike enliven the text, and intriguing exercises yield surprising insights.
Whatever your profession, this book will literally change the way you think. -- provided by publisher.

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