The case study handbook : a student's guide /
Material type:
TextPublisher: Boston, Massachusetts : Harvard Business Review Press, [2018]Copyright date: ©2018Edition: Revised editionDescription: vi, 253 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9781633696150
- 658 23 ELT
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Library B | Business and Finance | 658 ELT (Browse shelf(Opens below)) | Available | 1000640 |
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| 658 BOM Management : an introduction / | 658 DAM Management / | 658 EBB Business essentials / | 658 ELT The case study handbook : a student's guide / | 658 ELT The case study handbook : a student's guide / | 658 ELT The case study handbook : a student's guide / | 658 ELT The case study handbook : a student's guide / |
Includes bibliographical references and index.
What is the case method? : what's in it for you? -- Part I. Analyzing cases: What is a case? -- The skills you need to read and analyze a case -- How to analyze decision scenario cases -- How to analyze evaluation scenario cases -- How to analyze problem-diagnosis scenario cases -- Part II. Discussing cases: How to prepare and discuss cases -- Part III. Writing about cases: How to write case-based essays -- How to write decision scenario essays -- How to write evaluation scenario essays -- How to write problem-diagnosis scenario essays -- Part IV. Cases for analysis and writing: General Motors: Packard Electric Division -- Malaysia in the 1990s (A) -- Allentown Materials Corporation: the Electronic Products Division (abridged) -- Part V. Study guides for case analysis and writing: Study guide for decision scenario cases -- Study guide for evaluation scenario cases -- Study guide for problem-diagnosis scenario cases.
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