Course reserves for 'Integrated Marketing Communications'
- Department: School of Business
- Course number: MKTG321
- Instructors:
- Marwa Mohamed Hanafi Al Gabali
| Title | Author | Item type | Location | Collection | Call number | Copy number | Status | Date due | Notes | Link | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Integrated advertising, promotion, and marketing communications / | Clow, Kenneth E., | |
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| Advertising and promotion : an integrated marketing communications perspective / | Belch, George E. | |