Normal view MARC view

Logos (Symbols) (Topical Term)

Preferred form: Logos (Symbols)
Used for/see from:
  • Earlier heading: Logotype
  • Logotypes (Symbols)
See also:

Work cat.: 96-49074: Haig, W.L. Logo power, 1997.

Thames & Hudson encyc. graphic design (logotype: letters or words formed into a distinctive, unified form. Can often provide basis for company trademark, brand, or corporate identity. Often abbr. logo)

AAT (logos: use for graphic images usually derived from a company name or trademark used in commercial contexts and often designed for ready recognition; logotypes, USE logos)

Random House (logo: 1. Also called logotype: a graphic representation or symbol of company name, trademark, abbreviation, etc., often uniquely designed for ready recognition. 2. Print. logotype (def. 1) (by shortening logotype or logogram))

IAC (logos (Graphic arts))

McGraw-Hill art; Web. 3