Services marketing : (Record no. 972)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01328cam a22003375i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-CaNGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230403105431.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201116t2018 nyua f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260083521 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1260083527 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-ScBUE |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | EG-CaNGU |
| Modifying agency | EG-CaNGU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ZES |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A., |
| Relator term | author. |
| 9 (RLIN) | 12207 |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | integrating customer focus across the firm / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh edition. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | International students edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2018] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 514 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| General subdivision | Marketing. |
| Source of heading or term | NGU-sh |
| 9 (RLIN) | 12208 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer services. |
| Source of heading or term | NGU-sh |
| 9 (RLIN) | 12209 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| Source of heading or term | NGU-sh |
| 9 (RLIN) | 12210 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo, |
| Relator term | author. |
| 9 (RLIN) | 12211 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gremler, Dwayne D., |
| Relator term | author. |
| 9 (RLIN) | 12212 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | ddc |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Checked out | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Business and Finance | Library B | Library B | 11/29/2020 | Baccah | 528.00 | 658.8 ZES | 1000904 | 08/01/2023 | 11/29/2020 | Book Non-borrowing | ||||||
| Dewey Decimal Classification | Business and Finance | Library B | Library B | 11/29/2020 | Baccah | 528.00 | 658.8 ZES | 1000905 | 08/01/2023 | 11/29/2020 | Book | |||||||
| Dewey Decimal Classification | Business and Finance | Library B | Library B | 12/21/2020 | Baccah | 528.00 | 658.8 ZES | 1000909 | 10/12/2021 | 12/21/2020 | Book | 1 | 09/03/2023 | 10/12/2021 | ||||
| Dewey Decimal Classification | Business and Finance | Library B | Library B | 12/21/2020 | Baccah | 528.00 | 658.8 ZES | 1000908 | 08/01/2023 | 12/21/2020 | Book | 3 | 01/18/2022 | |||||
| Dewey Decimal Classification | Business and Finance | Library B | Library B | 12/21/2020 | Baccah | 528.00 | 658.8 ZES | 1000907 | 08/01/2023 | 12/21/2020 | Book | 2 | 01/18/2022 | |||||
| Dewey Decimal Classification | Business and Finance | Library B | Library B | 12/21/2020 | Baccah | 528.00 | 658.8 ZES | 1000906 | 08/01/2023 | 12/21/2020 | Book |