Principles of marketing / (Record no. 940)

MARC details
000 -LEADER
fixed length control field 01143nam a22003135i 4500
003 - CONTROL NUMBER IDENTIFIER
control field EG-CaNGU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240123111910.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200810t2018 enka f 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292220178
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292220171
040 ## - CATALOGING SOURCE
Original cataloging agency EG-CaNGU
Language of cataloging eng
Description conventions rda
Transcribing agency EG-CaNGU
Modifying agency EG-CaNGU
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOP
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term author.
9 (RLIN) 2722
245 10 - TITLE STATEMENT
Title Principles of marketing /
250 ## - EDITION STATEMENT
Edition statement Seventeen edition.
250 ## - EDITION STATEMENT
Edition statement Global edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow :
Name of producer, publisher, distributor, manufacturer Pearson Higher Education,
Date of production, publication, distribution, manufacture, or copyright notice [2018]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2018
300 ## - PHYSICAL DESCRIPTION
Extent 707 pages :
Other physical details illustrations ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes glossary.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Source of heading or term NGU-sh
9 (RLIN) 2161
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary,
Fuller form of name (Gary M.),
Relator term author.
9 (RLIN) 2723
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Opresnik, Marc O.
Dates associated with a name 1969-
Fuller form of name (Marc Oliver),
Relator term author.
9 (RLIN) 2820
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme ddc
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type Total Renewals Date last checked out
    Dewey Decimal Classification   Not For Loan Economics and Politics Library B Library B 08/11/2020 350.00 658.8 KOP 1000894 08/01/2023 08/11/2020 Book Non-borrowing    
    Dewey Decimal Classification     Economics and Politics Library B Library B 08/11/2020 350.00 658.8 KOP 1000898 08/01/2023 08/11/2020 Book 2 01/24/2022
    Dewey Decimal Classification     Economics and Politics Library B Library B 08/11/2020 350.00 658.8 KOP 1000897 08/01/2023 08/11/2020 Book    
    Dewey Decimal Classification     Economics and Politics Library B Library B 08/11/2020 350.00 658.8 KOP 1000896 08/01/2023 08/11/2020 Book    
    Dewey Decimal Classification     Economics and Politics Library B Library B 08/11/2020 350.00 658.8 KOP 1000895 08/01/2023 08/11/2020 Book    
    Dewey Decimal Classification     Economics and Politics Library B Library B 08/11/2020 350.00 658.8 KOP 1000912 08/01/2023 08/11/2020 Book   10/27/2020