Marketing communications / (Record no. 798)
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000 -LEADER | |
---|---|
fixed length control field | 00826cam a22002415i 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | EG-CaNGU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240122103240.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190912s2000 enka f b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273639602 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0273639609 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | EG-CaNGU |
Language of cataloging | eng |
Transcribing agency | EG-CaNGU |
Modifying agency | EG-CaNGU |
-- | EG-CaNGU |
Description conventions | rda |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 23 |
Classification number | 658.802 |
Item number | BLM |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Blythe, Jim, |
Relator term | author. |
9 (RLIN) | 2729 |
245 10 - TITLE STATEMENT | |
Title | Marketing communications / |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Harlow, England : |
Name of producer, publisher, distributor, manufacturer | Financial Times / Prentice Hall / Pearson Education Limited, |
Date of production, publication, distribution, manufacture, or copyright notice | 2000. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi, 252 pages : |
Other physical details | illustrations ; |
Dimensions | 24 cm |
336 ## - CONTENT TYPE | |
Content type term | text |
Content type code | txt |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Media type code | n |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Carrier type code | nc |
Source | rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Communication in marketing |
Source of heading or term | NGU-sh |
9 (RLIN) | 2710 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | ddc |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Not For Loan | Business and Finance | Library B | Library B | 09/12/2019 | 164.00 | 658.802 BLM | 1000911 | 08/01/2023 | 09/12/2019 | Book Non-borrowing |