Marketing communications / (Record no. 798)

MARC details
000 -LEADER
fixed length control field 00826cam a22002415i 4500
003 - CONTROL NUMBER IDENTIFIER
control field EG-CaNGU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240122103240.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190912s2000 enka f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273639602
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273639609
040 ## - CATALOGING SOURCE
Original cataloging agency EG-CaNGU
Language of cataloging eng
Transcribing agency EG-CaNGU
Modifying agency EG-CaNGU
-- EG-CaNGU
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.802
Item number BLM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Blythe, Jim,
Relator term author.
9 (RLIN) 2729
245 10 - TITLE STATEMENT
Title Marketing communications /
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow, England :
Name of producer, publisher, distributor, manufacturer Financial Times / Prentice Hall / Pearson Education Limited,
Date of production, publication, distribution, manufacture, or copyright notice 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 252 pages :
Other physical details illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
Source of heading or term NGU-sh
9 (RLIN) 2710
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme ddc
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Business and Finance Library B Library B 09/12/2019 164.00 658.802 BLM 1000911 08/01/2023 09/12/2019 Book Non-borrowing