A preface to marketing management / (Record no. 699)
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000 -LEADER | |
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fixed length control field | 02068cam a22003255i 4500 |
001 - CONTROL NUMBER | |
control field | 739717 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | EG-CaNGU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240123143059.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 990216t2000 maua f b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780073661513 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071169776 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071169776 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
-- | EG-CaNGU |
Language of cataloging | eng |
Description conventions | rda |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Item number | PEA |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Peter, J. Paul, |
Relator term | author. |
9 (RLIN) | 2734 |
245 12 - TITLE STATEMENT | |
Title | A preface to marketing management / |
250 ## - EDITION STATEMENT | |
Edition statement | Eighth edition. |
250 ## - EDITION STATEMENT | |
Edition statement | International edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Boston, Massachusetts : |
Name of producer, publisher, distributor, manufacturer | Irwin, McGraw-Hill, |
Date of production, publication, distribution, manufacture, or copyright notice | [2000] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Date of production, publication, distribution, manufacture, or copyright notice | ©2000 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 318 pages : |
Other physical details | illustrations ; |
Dimensions | 23 cm |
336 ## - CONTENT TYPE | |
Materials specified | txt |
Content type term | text |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Media type code | n |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Carrier type code | nc |
Source | rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
505 00 - FORMATTED CONTENTS NOTE | |
Formatted contents note | Increased coverage of cross-functional teams: Each chapter has cross-functional examples, coverage, and topics woven throughout the text. The text demonstrates how teams of people representing all areas of business work together to solve problems and create business strategies. Example coverage of cross-functional teams can be seen in Chapter 1 (Strategic Planning and the Marketing Management Process), Chapter 6 (the Product Management discussion), Chapter 9 (Personal Selling). This coverage reflects the business world today.<br/>Expanded coverage of marketing research: This expanded coverage offers an emphasis on both qualitative and quantitative research methods. Marketing information systems and sources of marketing research information are also discussed. Preface to Marketing Management also includes new material on marketing research in global markets. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | management. |
Source of heading or term | NGU-sh |
9 (RLIN) | 2715 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Donnelly, James H., |
Relator term | author. |
9 (RLIN) | 2735 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | ddc |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Not For Loan | Business and Finance | Library B | Library B | 07/16/2019 | 1.00 | 658.802 PEA | 1000921 | 08/01/2023 | 07/16/2019 | Book Non-borrowing |