A preface to marketing management / (Record no. 699)

MARC details
000 -LEADER
fixed length control field 02068cam a22003255i 4500
001 - CONTROL NUMBER
control field 739717
003 - CONTROL NUMBER IDENTIFIER
control field EG-CaNGU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240123143059.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990216t2000 maua f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073661513
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071169776
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071169776
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- EG-CaNGU
Language of cataloging eng
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number PEA
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul,
Relator term author.
9 (RLIN) 2734
245 12 - TITLE STATEMENT
Title A preface to marketing management /
250 ## - EDITION STATEMENT
Edition statement Eighth edition.
250 ## - EDITION STATEMENT
Edition statement International edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston, Massachusetts :
Name of producer, publisher, distributor, manufacturer Irwin, McGraw-Hill,
Date of production, publication, distribution, manufacture, or copyright notice [2000]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2000
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 318 pages :
Other physical details illustrations ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Materials specified txt
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note Increased coverage of cross-functional teams: Each chapter has cross-functional examples, coverage, and topics woven throughout the text. The text demonstrates how teams of people representing all areas of business work together to solve problems and create business strategies. Example coverage of cross-functional teams can be seen in Chapter 1 (Strategic Planning and the Marketing Management Process), Chapter 6 (the Product Management discussion), Chapter 9 (Personal Selling). This coverage reflects the business world today.<br/>Expanded coverage of marketing research: This expanded coverage offers an emphasis on both qualitative and quantitative research methods. Marketing information systems and sources of marketing research information are also discussed. Preface to Marketing Management also includes new material on marketing research in global markets.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision management.
Source of heading or term NGU-sh
9 (RLIN) 2715
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James H.,
Relator term author.
9 (RLIN) 2735
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme ddc
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Business and Finance Library B Library B 07/16/2019 1.00 658.802 PEA 1000921 08/01/2023 07/16/2019 Book Non-borrowing