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International marketing /

Cateora, philip R.,

International marketing / - Fourteenth edition. International students edition. - xxxi, 711 pages : illustrations ; 25 cm

Includes glossary.

Includes bibliographical references and index.

ISBN: 9780071084215 0071084215

Subjects--Topical Terms:
Export marketing--management
International business enterprises

Dewey Class. No.: 658.848 / CAI

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