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Consumer behavior : buying, having, and being /

Solomon, Michael R.,

Consumer behavior : buying, having, and being / - Thirteenth edition. Global edition. - 640 pages : illustrations ; 28 cm

Includes bibliographical references and index.

ISBN: 9781292318103 1292318104

Subjects--Topical Terms:
Consumer behavior.
Industrial marketing.

Dewey Class. No.: 658.8342 / SOC

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