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Marketing research : an applied orientation /

Malhotra, Naresh K.,

Marketing research : an applied orientation / - Second edition. - xxxiii, 890 pages : illustrations ; 26 cm

Includes bibliographical references and indexes.

ISBN: 9780131257337 0131257331

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / MAM

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