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Business market management : understanding, creating, and delivering value /

Anderson, James C., 1953-,

Business market management : understanding, creating, and delivering value / - xvii, 430 pages : illustration ; 25 cm

Includes bibliographical references and index.

ISBN: 9780135226575 0135226570

Subjects--Topical Terms:
Industrial marketing--management.

Dewey Class. No.: 658.8 / ANB

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