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Marketing /

Etzel, Michael J.,

Marketing / - Eleventh edition. - 1 volume (various pagings) : illustrations ; 26 cm. - McGraw-Hill series in marketing .

Includes glossary.

Includes bibliographical references and indexes.

ISBN: 9780071147354 0071147357

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / ETM

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