The mom test : how to talk to customers & learn if your business is a good idea when everyone is lying to you /

Fitzpatrick, Rob, (Entrepreneur),

The mom test : how to talk to customers & learn if your business is a good idea when everyone is lying to you / - viii, 126 pages ; 22 cm

The Mom test -- Avoiding bad data -- Asking important questions -- Keeping it casual -- Commitment and enhancement -- Finding conversations -- Choosing your customers -- Running the process -- Conclusion and cheatsheet

9781492180746


New business enterprises.

658.11 / FIM