Logo modernism /

Müller, Jens, 1982-,

Logo modernism / - 432 pages : illustrations ; 38 cm

Includes bibliographical references and index.

Logo / Jens Müller -- Viva modernism! / R. Roger Remington -- Geometric - Angular -- Arrow -- Basic forms -- Daiei -- Cross -- Dots -- Figurative -- Mexico '68 -- Skewed -- Fiat -- Round -- Square -- Triangle -- Effect -- Cut-off -- Claude Neon -- Claude Neon -- Split -- Duplication -- Grid -- Reflection -- Outline -- Positive/negative -- De Ploeg -- Rotation -- Three-dimensional -- White on black -- Typographic -- Atlas Film -- Opened-up letters -- London Electricity Board -- Two letters -- Three letters -- Deutscher Taschenbuch Verlag -- Words -- Profiles -- Adrian Frutiger -- Paul Ibou -- Yusaku Kamekura -- Stefan Kanchev -- Burton Kramer -- Paul Rand -- Karol Śliwka -- Anton Stankowski.

Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity.


Text in English, French, and German.

9783836545303


Logotypes (Printing).
Logos (Symbols).
Commercial art.
Advertising.

741.6 / MÜL