Business analytics and cyber security management in organizations /
Business analytics and cyber security management in organizations /
- xxi, 345 pages : illustrations ; 29 cm.
- Advances in business information systems and analytic (ABISA) book series, 2327-3275, .
Includes bibliographical references and index.
Preface -- Business analytics and cyber security management -- Competing on performance on the global marketplace : applying business analytics as a robust decision tool / Rajagopal -- Cyber security and business growth / Akanksha Sharma and Prashant Tandekar -- Perception and intention of youth's towards online shopping : an empirical assessment / Ajitabh Das -- A readiness index for marketing analytics : a resource-based view conceptualization for the implementation stage / Pavel Reyes Mercado -- Globalization and international trade -- Globalization, innovation and marketing philosophy : a critical assessment of role of technology in defining new dimensions / Sandeep Kumar Mohanty -- Services trade in emerging market economies / Raju Mandal and Hiranya K Nath -- Consumer impetuosity in M-commerce : designing cognitive scale to measure the shopping behavior / Natasha Patricia Bojorges Moctezuma -- External trade development in Germany : a case of the German automotive industry / Alexander Schülke, Pierre Haddad, Saerom Jang, and Melissa Renneckendorf -- Financial management -- Assessing the determinants of adoption of M-banking by students : a study using an extended TAM model / Gazal Punyani and Sourabh Sharma -- Conditional value-at-risk based portfolio optimization : an ant colony optimization approach / Jhuma Ray, Siddhartha Bhattacharyya, and Sandip Dey -- Customer perception & behavioral intention to use biometric enabled e-banking services in India / Siddharth Varma and Ruchika Gupta -- Interplay of technology and customer value dynamics in banking industry : analytical construct for measuring growth and performance / Rajagopal and Ananya Rajagopal -- Corporate performance, marketing, and socio-economic indicators -- Extending the TAM approach to the adoption of mobile CRM by sales executives in pharma sector : an empirical study / Sabyasachi Dey and Sathya Swaroop Debasish -- Corporate social responsibility and corporate governance : analysis across industries in Mexico / Andrée Marie López-Fernández -- Performance of sustainable responsible indices and prediction of future return / Subrata Roy -- Building brands in emerging economies: a consumer oriented approach / Sandra Nunez and Raquel Castano -- Training effectiveness : a perspective of engaged vs. disengaged employees / Snigdha Mohapatra -- Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico / Rajagopal -- Organizational culture, consumerism and green economics -- Moderating role of demands: abilities fit in the relationship between work role stressors and employee outcomes / Bindu Chhabra -- A discussion on indian consumers' hedonic and non-hedonic values / Manit Mishra -- Key performance indicators for the organized farm products retailing in India / Rajwinder Singh, Ajit Pal Singh, and Bhimaraya A. Metri -- Incidence of green accounting on competitiveness : empirical evidences from mining and quarrying sector / Ramakrushna Panigrahi -- Moderating role of demographics on attitude towards organic food purchase behavior : a study on Indian consumers / Arpita Khare -- Index.
9781522509028 (hardcover)
Business intelligence
Electronic commerce
658.05 / BUS
Includes bibliographical references and index.
Preface -- Business analytics and cyber security management -- Competing on performance on the global marketplace : applying business analytics as a robust decision tool / Rajagopal -- Cyber security and business growth / Akanksha Sharma and Prashant Tandekar -- Perception and intention of youth's towards online shopping : an empirical assessment / Ajitabh Das -- A readiness index for marketing analytics : a resource-based view conceptualization for the implementation stage / Pavel Reyes Mercado -- Globalization and international trade -- Globalization, innovation and marketing philosophy : a critical assessment of role of technology in defining new dimensions / Sandeep Kumar Mohanty -- Services trade in emerging market economies / Raju Mandal and Hiranya K Nath -- Consumer impetuosity in M-commerce : designing cognitive scale to measure the shopping behavior / Natasha Patricia Bojorges Moctezuma -- External trade development in Germany : a case of the German automotive industry / Alexander Schülke, Pierre Haddad, Saerom Jang, and Melissa Renneckendorf -- Financial management -- Assessing the determinants of adoption of M-banking by students : a study using an extended TAM model / Gazal Punyani and Sourabh Sharma -- Conditional value-at-risk based portfolio optimization : an ant colony optimization approach / Jhuma Ray, Siddhartha Bhattacharyya, and Sandip Dey -- Customer perception & behavioral intention to use biometric enabled e-banking services in India / Siddharth Varma and Ruchika Gupta -- Interplay of technology and customer value dynamics in banking industry : analytical construct for measuring growth and performance / Rajagopal and Ananya Rajagopal -- Corporate performance, marketing, and socio-economic indicators -- Extending the TAM approach to the adoption of mobile CRM by sales executives in pharma sector : an empirical study / Sabyasachi Dey and Sathya Swaroop Debasish -- Corporate social responsibility and corporate governance : analysis across industries in Mexico / Andrée Marie López-Fernández -- Performance of sustainable responsible indices and prediction of future return / Subrata Roy -- Building brands in emerging economies: a consumer oriented approach / Sandra Nunez and Raquel Castano -- Training effectiveness : a perspective of engaged vs. disengaged employees / Snigdha Mohapatra -- Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico / Rajagopal -- Organizational culture, consumerism and green economics -- Moderating role of demands: abilities fit in the relationship between work role stressors and employee outcomes / Bindu Chhabra -- A discussion on indian consumers' hedonic and non-hedonic values / Manit Mishra -- Key performance indicators for the organized farm products retailing in India / Rajwinder Singh, Ajit Pal Singh, and Bhimaraya A. Metri -- Incidence of green accounting on competitiveness : empirical evidences from mining and quarrying sector / Ramakrushna Panigrahi -- Moderating role of demographics on attitude towards organic food purchase behavior : a study on Indian consumers / Arpita Khare -- Index.
9781522509028 (hardcover)
Business intelligence
Electronic commerce
658.05 / BUS