International business : the challenges of globalization /

Wild, John J.,

International business : the challenges of globalization / - Ninth edition. Global edition. - 443 pages ; illustrations ; 27 cm

Includes glossary.

Includes bibliographical references and indexes.

Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Political economy and ethics -- Economic development of nations -- International trade and investment -- International trade theory -- Political economy of trade -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- Part: 5 international business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees -- Endnotes -- Glossary -- Name/company index -- Subject index.

9781292262253 1292262253


International business enterprises--management.
International trade.

658.049 / WII